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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Texas hospitalizations fall, still more than 13,000

For 21 consecutive days, Texas has had more than 13,000 hospitalized.

"It was a lifetime ago and it was yesterday"

One Hill Country man recollects seeing the World Trade Center towers struck, and then collapse — he calls it his worst day ever.

Remembering 9/11 and the unity of the day for all Americans
Kerrville's newest steakhouse, 5D, breaks ground

The restaurant is one of seven in a Texas family's chain.

UPDATE: Missing terrier, ejected from a truck, is found safe in Kerrville

The dog was being taken to the shelter when his crate came loose en route.

Texas reports 2nd Aug. 28 COVID-19 death of Kerr County resident

The death toll could be as high as 17 Kerr County residents in the month of August.

Sheriff, animal control on the lookout for missing dog

The Jack Russell escaped en route to the animal shelter.

Sept. 10 update: We made it to Friday; there's a battle brewing between Texas and the U.S.

President Biden's executive actions enrage Texas Gov. Abbott.

A prayerful walk to honor patients, staff at Peterson

About 50 people gathered to pray for the patients and staff who have battled COVID-19

Peterson's streak of 40 COVID-19 patients per day is snapped

The hospital's census falls to 37 with COVID-19