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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Kerr County gas prices tick up; Texas diesel within pennies of all-time record

Texas regular unleaded, by comparison, remains well below its own record of $4.695, set June 15, 2022 — though at $3.844 statewide, prices are up nearly a dollar from a year ago and rising fast. Premium in Texas now averages $4.697, just two cents below its own all-time high.

Lee Robert Green: March 20, 1947-April 3, 2026

He left this world peacefully at home in Hunt, Texas, with his beloved Cheryl by his side just as he would have planned.

Richard Duckworth: April 19, 1959-April 4, 2026

He was a wonderful husband, dad, Po-Po, and uncle known to family as Tio Duck. He loved playing golf, spending time with his family, being the best Po-Po ever and he most definitely loved his Dallas Cowboys.

Arts, outdoors events fill Kerr County calendar for week of April 6-12

The Cailloux Theater bookends the week with two marquee performances. Swan Lake arrives Thursday at 7 p.m., followed Sunday at 4 p.m. by Waterloo: A Celebration of ABBA. Tickets for both are available at caillouxperformingarts.com.

Juan Pruneda Sr.: May 16, 1959-April 1, 2026

Juan's legacy lives through the lives he touched, the work he created, and the love he shared so freely. His family was everything to him, especially his beloved Mother, wife, children and grandchildren and his favorite sister, Julia.

Lackey sparks Schreiner’s offense as Mountaineers correct course on the road in Arkansas

Kale Lackey, a Tivy grad, was the series’ most productive bat, going 6-for-16 with two home runs, two doubles and six RBI. Blake Juarez backed him in the opener with a 3-for-4 afternoon that included a home run, a double and three RBI.

Schreiner University men’s track program turns in solid early performances

The Schreiner University men's track and field team put together a productive two-week stretch in late March, collecting several podium finishes and individual standout performances at the TLU Invite in Seguin and the Charles Austin Classic in San Marcos.

Pint and Plow puts on a party, community responds in kind

After a decade on the job, brewing beer and building community spirit, Pint and Plow owner Jeremy Walther decided he needed a party to give back and celebrate the Clay Street eatery and brewery’s status us a community destination.

The Lead’s Editorial: A note to our readers about flood misinformation

The science is not ambiguous, and the math is not close. We know this not because we commissioned expert analysis or spent weeks on investigation, but because the basic research required to refute these claims is available to anyone willing to do it.

Playhouse 2000 to stage hometown send-off performance of award-winning one-act before regional competition

The performance serves as a send-off ahead of the company's trip to Carlsbad, New Mexico, where it will compete in the Southwest Theatre Conference — the regional competition of the American Association of Community Theatre.