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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Photo gallery: Flags of Honor at River Star Park

Five hundred American flags stood in formation at Kerrville River Star Arts Park on Saturday as veterans, first responders and flood survivors gathered for the Kerrville Flags of Honor ceremony, the culmination of a week of 9/11 25th-anniversary memorial events across Kerr County.

From Steinway to saloon stage, Kerr County’s week runs deep

Whatever the taste — classical, country or somewhere in between — Kerr County's calendar for the week of Sept. 14 doesn't leave much room for boredom.

Schreiner volleyball’s bench shines in sweep of Louisiana Christian

Mikayla Galvan was Schreiner's most efficient hitter on the night, going 7 for 12 for a .583 percentage and a team-high 8.0 points in two sets of work.

Schreiner falls to Oklahoma Panhandle State despite fourth-quarter rally, 47-29

Oklahoma Panhandle State (1-1) outgained Schreiner 554 yards to 429 and converted 8 of 14 third-down chances (57 percent) to Schreiner's 8 of 20 (40 percent).

Diesel prices hit record highs in Texas and nationwide as fuel costs keep climbing

In Texas, diesel is up from $5.6683 yesterday, more than 5% from a week ago ($5.4868) and nearly 17% from a month ago ($4.9293). It's up 79% from a year ago, when the state average was $3.2224.

Owen Hugh Graham: Feb. 22, 1944-Sept. 8, 2026

A proud alumnus of Tivy High School, Owen graduated with the Class of '61. He went on to attend Schreiner College for a year before transferring to Texas A&M University, laying the groundwork for a lifelong passion for design and architecture.

Adelaide (Lila) Castillo: Feb. 8, 1945-Sept. 1, 2026

Lila dedicated her life to her family, spending many years as a nurturing stay-at-home mom after working at James Avery. Her passions included reading, traveling, dancing, and music. Despite her dream of becoming an architect, she found joy in collecting design books and engaging in lively conversations.

Schreiner volleyball sweeps Texas Lutheran in home opener

Harlie Gallaspy ran the offense with 21 assists, with Gaby Torres adding 15. Libero Maleyci Soliz led all players with 23 digs.

Volunteer river cleanup set for Thursday at Louise Hays Park

The goal is to remove and sort bagged trash and construction, metal and wood debris while leaving organic material in place for now, pending an evaluation of what should stay to stabilize the riverbanks and support new plant growth.

Hill Country Charity Ball Association announces five 2027 beneficiaries

This year's beneficiaries are Kerr First Responder Alliance of Counseling (Kerr FRAC), Blind Faith Foundation, Courage Beyond Combat, Hill Country Crisis Council and Pregnancy Resource Center.