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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

We take a moment to share our favorite photos

Aug. 19 was National Photography Day and we wanted to share some of our favorites we've snapped since July.

Hughes, Sigerman won't let past politics get in way of friendship

The current and former Place 4 city councilwomen have developed a friendship connected on service to Kerrville

Mayor Blackburn responds to petition blocking use of certificates of obligation

Blackburn said he worries the project to replace police station will be delayed

Kelly appoints Gipson as Kerr County Pct. 2 commissioner

Veteran real estate professional Thomas Beck Gipson will replace Tom Moser

Lt. Gov. Dan Patrick says African Americans are the largest number of unvaccinated

Patrick draws criticism for Fox News comments

Hospitalizations hold steady at 27 in Kerr County

DSHS reports another death, but it's unclear where it happened

Welcome to The Kerr County Lead

We are officially back with a new site and a focused mission to provide quality journalism.

It was more than a recital for children at Hill Country Youth Ranch, it was a showcase of storytelling
COVID-19 hospitalizations hold steady in Kerr County

27 are hospitalized at Peterson Regional Medical Center

KISD is set to sell old middle school property

The Sidney Baker Highway property is in a prized location, and it could lead to big things for Kerrville.