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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Kerrville Folk Festival opens volunteer sign-ups, land rush stakes for 54th annual event

Volunteer applications are being accepted through May 1 at kerrstaff.org. A pre-festival work weekend is set for May 2-3 for those who want to arrive early to help prepare the Ranch. Crew leaders are asked to attend an organizational meeting May 9 at Radio Rosewood in Austin.

Kerrville cuts ribbon on $45M Public Safety Complex, placing it ‘in service’

What makes Thursday's opening remarkable is that for all three departments moving in, it marks the first time they have ever occupied a facility built for their actual purpose. T

The Lead’s Editorial: Rich Paces and the law he keeps forgetting

The procedure is known. The requirement is known. The infrastructure to execute it exists. It simply wasn't followed.

Schreiner softball breaksthrough with series victory against visiting Ozarks

The two-of-three series victory gave the Mountaineers their most productive stretch in recent weeks and improved the program’s confidence heading into the back half of the Southern Collegiate Athletic Conference schedule.

Robert Cason Jr.: Jan. 12, 1956-March 21, 2026

Bob loved God deeply and was known for his gift of healing through prayer. Many found comfort, strength, and hope through his faith-filled words and gentle spirit.

Kenneth Hamill: Oct. 16, 1943-March 31, 2026

Later in life, together with his wife during their extensive travels across North America, he authored and published Big Rigs Best Bets RV Directory.

Austin’s to-do list carries big implications for Kerr County — and a few surprises for New Mexico

The Texas House of Representatives has its homework assignment for the months ahead, and Kerr County is written into nearly every chapter of it.

William Burns: Dec. 14, 1927-March 24, 2026

A person of strong faith, he served as elder, teacher, and board chairman at the First Christian Church of Laredo; elder and teacher at the First Christian Church of Kerrville; and elder, teacher, and jail ministry participant at the First Presbyterian Church of Kerrville.

Photo gallery: Pint and Plow’s 10th Anniversary

After a decade on the job, brewing beer and building community spirit, Pint and Plow owner Jeremy Walther decided he needed a party to give back and celebrate the Clay Street eatery and brewery’s status us a community destination.

Photo gallery: No Kings Protest

More than 250 protesters opposed to the administration of U.S. President Donald Trump gathered on Saturday morning at the Kerr County Courthouse for a "No Kings Protest."