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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

The Lead Nov. 12, 2021: Discussing mental health is part of the Veterans Day observance

It was present in every event we attended on Thursday.

The Lead Nov. 11, 2021: Art makes a splash in latest Kerrville murals

Gov. Greg Abbott vows to rid porn from Texas schools.

The Lead Nov. 10, 2021: A public records release; City Council rejects election proposal; a good night for the sheriff

Tuesday proved to be a very busy day across Kerr County.

Attorney General orders Kerrville to release public safety building study

The Lead, along with others, had requested the document, but the city was reluctant to turn it over citing real estate negotiations.

Scoring drought dooms Schreiner men against UT-Dallas, 77-68

Alex Dehoyos scores 24 points for the Mountaineers, but it's not enough to lift Schreiner to first win of the season.

Kerrville's J.K. Bernhard Construction honored for its growth by Texas A&M

The company and its sister company, Steel Frame Solutions, have been named as 2 of the 100 fastest-growing companies led by a Texas A&M graduate.

The Lead Nov. 9, 2021: Arrest is made in the death of Tivy High School football player

Kerrville rejects request for documents related to the drag racing crash last month that killed 3 people.

Kerr County Sheriff, Kerrville PD lead effort to stop human trafficking, child sexual abuse
The Lead Nov. 8, 2021: There's a lot to pay attention to this week — a lot

The City Council meeting will be interesting on Tuesday; you may not want to miss a fundraiser on Tuesday.

Our 5 must-sees at the Texas Furnituremakers Show at Kerr Arts and Cultural Center

It's not the annual shows biggest, but there are still some breathtaking pieces to marvel.