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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

The Kroc has plenty of Fall-themed stuff coming to Kerrville

Fall Festivals, Angle Trees and a turkey drive are just some of the events the Salvation Army has planned.

The Lead, Oct. 12, 2021: News and Notes

We've got a big show today on The Lead Live; Kerrville Folk Festival wraps up and Gov. Greg Abbott mandates against mandates.

There's no muting enthusiasm for Kerrville Folk Festival

On the festival's final day in its 49th year, the acts performing put on a stellar show and all who came are looking forward to the 50th year in 2022.

The Lead, Oct. 11, 2021: News and Notes

It was a busy weekend across Kerr County, and this is just a sample of all that happened.

Doyle Community Center's re-opening is a gem for Kerrville

The historic school, a symbol of the city's segregated past, is remade with services to benefit the entire community.

The Lead Oct. 9, 2021: News and notes for a Saturday
Ingram snapped by Sonora in 36-12 district loss

Sonora rolled in the second half with 30 unanswered points.

KPUB'S Wittler faced plenty of storms over the last year; still ready to serve Kerrville

KPUB CEO can laugh a bit about the winter storm in February, but he also acknowledges the epic struggle the utility faced.

2 more COVID-19 deaths in Kerr County, August-September death toll now at 40

This comes on a day when Texas reports 367 new deaths

HENNEKE: "They are just jamming stuff everywhere they can"

Former Kerr County Judge says the need for more space is critical for county staff