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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Hospitalizations continue to fall — slightly — but positive cases are high in Texas

Kerr County allegedly has 173 active cases, but the accounting of that is hard to track

Motorcycle crash sidelines museum director, yet the show still goes on at Museum of Western Art

Darrell Beauchamp, MOWA's executive director, is recovering but art is still being made and loved at the Kerrville museum.

Texas sees its first hospitalization decline since July 2

After weeks of increases, Texas sees a decline but the numbers are still high

Jumping for joy, Hill Country Charity Ball delivers for Hill Country Youth Ranch

With a $152,000 check, Youth Ranch founder Gary Priour clicked his heels in joy

5 things to do on Saturday, Aug. 28

There are plenty of things to enjoy on Saturday across Kerr County, here's our five picks

BREAKING: Peterson tops record for hospitalizations — again

The Kerrville hospital says 39 people are hospitalized with COVID-19 — topping its one day record of 38 on Thursday

Aug. 27 update: Football is back; Hill Country Charity Ball delivers a record
Kerrville hits COVID-19 record with 38 people hospitalized

Peterson Regional Medical Center enters 6th consecutive day of 30 or more hospitalized. The totals account for about 40% of the hospital's available beds.

Aug 26 update: Parents keeping tally of KISD's COVID cases — 65 in 3 days

There's a growing number of parents who say they alarmed by the spread of the virus on campuses

Tivy High School reports 23 cases (20 students) in 3 days this week

The Kerrville school has 40 active cases in eight days of instruction