Boerne sign shop owners donate “Hill Country Strong” signs

Matt and Kelly Mattingly, owners of Signarama in Boerne, have donated thousands of “Hill Country Strong” yard signs to support the Kerr County Flood Relief Fund, with proceeds going directly to victims of Friday’s catastrophic flooding.

The signs now appear across yards and storefronts throughout the region as a visual rally cry for recovery efforts following the disaster that killed 96 people and left 161 missing in Kerr County.

For Matt Mattingly, the cause is personal. He grew up in Ingram and worked on the river in Hunt during high school, two communities devastated by the historic flooding.

“I have friends who’ve lost loved ones in this devastating flood,” Mattingly said. “This is my way of giving back to the community that helped raise me.”

The Mattinglys are providing the signs free of charge, ensuring every dollar raised goes directly to helping flood victims without overhead costs or administrative fees.

The donation represents growing grassroots support for flood recovery as communities across the Texas Hill Country work to rebuild from one of the deadliest natural disasters in modern state history.

Friday’s flooding occurred when unprecedented rainfall caused the Guadalupe River to rise more than 20 feet in less than two hours, devastating communities along the river corridor where Mattingly spent his youth.