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Ingram Tom Moore’s DeMasco named coach of the year by regional organization

DeMasco was selected by vote of the 17 coaching staffs represented in the association from a field of six nominees.

Ingram Independent School District Athletic Director and Head Football Coach Tate DeMasco has been named the 2025 Hill Country Coaches Association Coach of the Year, the organization announced Friday.

DeMasco was selected by vote of the 17 coaching staffs represented in the association from a field of six nominees.

During the 2025 season, DeMasco led Ingram Tom Moore High School’s football program to a three-round playoff run after the team started 0-4. The Warriors’ turnaround came as the Ingram community recovered from the devastating July 4 flood that killed 119 people in Kerr County.

“I have a great staff, and I view awards like this as a staff deal,” DeMasco said. “Coaches aren’t recognized like this without great student-athletes, a supportive community and an administration that truly supports the work we do.”

Joel Fontenot-Amedee, Bandera ISD athletic director and head football coach and president of the Hill Country Coaches Association, cited DeMasco’s leadership both on and off the field.

“Coach DeMasco sees adversity and doesn’t blink,” Fontenot-Amedee said. “He used the team’s slow start as a tool to become an excellent football team and ultimately tie together a community after the wreckage of the storm.”

DeMasco is a founding board member of the Hill Country Coaches Association and has served as Ingram ISD’s athletic director and head football coach since 2021.

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Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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