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The Lead’s advertising opportunities

When you advertise with The Lead, you reach engaged local readers who are already paying attention — and you put your business alongside the journalism Kerr County trusts. We believe your advertising dollars are precious. So we keep our options simple and built around the two things that actually work: economy and frequency.

Advertise with The Kerr County Lead

The Kerr County Lead · Est. 2021 · Rate card

Advertise with The Lead

Reach Kerr County where it starts its day — in the morning newsletter and on The Lead Live.

The Kerr County Lead is the community’s daily source for local news. Our morning newsletter reaches more than 4,000 subscribers at 5 a.m., and The Lead Live streams every weekday morning on Facebook and YouTube.

When you advertise with The Lead, you reach engaged local readers who are already paying attention — and you put your business alongside the journalism Kerr County trusts. We believe your advertising dollars are precious. So we keep our options simple and built around the two things that actually work: economy and frequency.

The 20×20 plan

One simple plan, repeated where your customers already are: 20 placements in the morning newsletter and 20 placements on The Lead Live.

  • 20 placements in the morning newsletter — a 300×250 ad tile
  • 20 placements on The Lead Live — your website link or a full-screen 1920×1080 slide
Business $1,000 / year
Business, monthly $100 / month
Nonprofit $800 / year
Nonprofit, monthly $80 / month

Add-ons: 300×250 ad design $100 · webcast slide design $125 · add your ad to kerrcountylead.com for $25/month.

Own your category

An exclusive offer for our digital platforms: be the only advertiser in your category, with no competitor beside you.

Exclusive category $350 / month
Paid annually $3,500 / year

Real estate and auto dealer/repair are taken. Ask about availability for HVAC, legal, accounting, financial planning, gyms, beauty and wellness, optometry, dental, specialty medical, and more.

Every 20×20 advertiser is a Lead Insider

Your year-round plan comes with more than placements. Insiders get first look and added value across everything The Lead produces:

  • First access to every special project before it opens to anyone else
  • Free branding in our live parade broadcast — we use the slide you already have
  • The best rate on our special print editions, locked in, plus first pick of premium placement
  • First right of refusal whenever a category opens up

Be seen at the moments that matter

Beyond the year-round plan, The Lead produces signature projects that put your business in front of the whole community when people are paying the closest attention.

Limited · This July

Shoutouts on The Lead Live

Got a special? An event? A grand opening? Send us your message and we’ll read it on air during The Lead Live — five mornings in July, your pick of available dates.

5 reads for $25

  • Five on-air reads of 25–30 words — choose your dates
  • No design, no contract, no catch
  • New to The Lead? Your $25 credits toward a 20×20 plan if you sign on within 30 days

Reserve your shoutout

End-of-year keepsake edition

This December, The Lead publishes a special print tabloid celebrating 2026 and our first five years serving Kerr County — the kind of keepsake edition people hold on to. Reserve early for the founding rate.

Size
Founding · by Nov. 1
Standard
Full page
$650
$750
Half page
$375
$425
Quarter page
$225
$250

Premium placement — inside front, inside back, or back cover — add $150.

2026 Lighted Holiday Parade — live broadcast

One of our most-watched events of the year. Put your business in front of thousands during The Lead’s live coverage of the parade.

Presenting sponsor $500
Shoutout sponsor $75

Women of Distinction 2027

Our celebration of the women shaping Kerr County returns in June 2027. Sponsorship connects your business with one of The Lead’s most meaningful community events — recognized on stage, in the program, and across our newsletter coverage.

Presenting $5,000
Category $1,500
Supporting $500

Founding sponsor offer: the first three sponsors to commit at any level become Founding 2027 Sponsors — 10% off, plus recognition across our coverage from the moment you sign on through the June event.

Best value · Holiday season

The Holiday Package

One yes, three ways to be seen this holiday season: a presenting spot in our live parade broadcast, a half-page in the December keepsake edition, and a bonus month of 20×20 placements.

$750

A better rate than booking each separately.

Let’s build a stronger Kerr County together.

To advertise, email Louis Amestoy at louis.amestoy@kerrcountylead.com.

Author

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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