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The Lead is bringing special events to Kerr County through the end of the year!

Learn more about special events on The Lead Live and our Christmas Lights Tour.

The Lead's Special Events

In the coming weeks, The Lead will present four special events, including the return of our popular Christmas Lights Tour. The following is a list of our events that will help spotlight small businesses, tell the stories of American heroes and shine a spotlight on leadership. Three of these events are webcast on The Lead Live. If you're interested in sponsoring or participating let us know by emailing

Small Business Development and Leadership Week

Presented by Kerr Economic Development Corp.

September 12-16


We provide a vehicle for small businesses to reach The Lead's expanding audience profile. With 15-minute segments available, small business owners can tell their entrepreneurial journey and how they want to serve their customers and clients. As part of the series, we will interview business leaders about their leadership influences and style. The leadership conversations will be The Lead's first-ever prime-time offering at 7 p.m. each night that week.

Individual business positions are $50. Each business will have branding inside the webcast and receive the entire segment after the show. All participating businesses will be featured in post-appearance posts on The Lead's social media and newsletter.

Buy your spot today:

Supporting sponsor $450

  • Branding in all communications, 1 15-or-30 second video spots once per hour.

Be Our Guest Week

Presented by The Kerrville Convention and Visitors Bureau

October 17-21

Kerrville and Kerr County are a destination for tourists wanting to escape the hustle and bustle of big cities. But who are the people behind the scenes making it happen? The restaurant owners, the hoteliers, the short-term rental operators and the caterers? It's an essential part of the Kerr County economy.

Buy your spot today:

Supporting sponsor $450

Branding in all communications, 1 15-or-30 second video spots at 1 break per hour

Focus on Veterans Week

Presented by TBD

November 7-11

On the week of Veterans Day, we want to chat with our servicemembers to find out why they served, returned to civilian life and what it means to be a veteran. We will also feature those critically vital service groups dedicated to helping those veterans who need it most.

Presenting sponsor $800

  • Branding in all communications, interviews during the shows, 15-or-30 second video spots at one break per hour.

Supporting sponsor $450

  • Branding in all communications, 1 15-or-30 second video spots at every break.

The Lead's 2022 Christmas Lights Tour

Presented by KPUB

Dec. 1-12

In 2021, The Lead photographed 200 Kerr County residences with great Christmas Lights, and we're ready to travel the roads again in 2022 to highlight those displays. Last year, more than 14,000 people visited our holiday map to find the best lights! However, we have the elves packing up the awards and goodies this year. Who's in?

Supporting sponsors $450

  • Logos on awards. Coupon on the door hanger.

Sugar Cookie sponsors $175

  • You help us buy sugar cookies for our award-winning houses.

Candy Cane sponsors $125

  • You help us buy candy cane for our award-winning houses.

Hot chocolate sponsor $100

  • Please help us provide hot chocolate for our award-winners

Category award sponsors $75

Best use of the Grinch

Best use of Santa Claus

Best use of the Bumble

Best use of the Nativity

Best use of Color

Best use of White Light

Best use of Luminarias

Best use of Music

Best use of Inflatables

Best use of Christmas Tree

(SOLD) The Buzzies Bar-B-Que Most unusual decoration


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