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The Lead’s 2026 advertising opportunities

The Kerr County Lead is Kerr County’s premier digital news source, trusted by thousands of readers who rely on us for breaking news, local government coverage, and community information.

The Kerr County Lead

2026 Advertising Opportunities

Get The Lead’s free Sunday and Friday newsletters – we’ll tell you the latest news and 20+ things to do every week.

Subscribe to The Kerr County Lead

LIMITED TIME PRICING THROUGH JANUARY 15, 2026

Reach the Most Engaged Audience in Kerr County

The Kerr County Lead is Kerr County’s premier digital news source, trusted by thousands of readers who rely on us for breaking news, local government coverage, and community information.

Why Advertise with The Lead?

  • 71.9% email open rate – far exceeding industry standards
  • 60% female audience – reaching the primary household decision-makers
  • 4,000+ subscribers actively engaged with local news
  • 4.5 million readers reached during July 4 flood coverage
  • Columbia Journalism Review recognition for flood coverage

You’re not just buying ads – you’re reaching the people who make purchasing decisions for their households.

Digital Advertising Solutions

20×20 Plan – The Smart Choice for Local Businesses

Get maximum exposure with smart frequency across our most-read platforms.

What You Get:

  • 20 placements in our Monday-Friday news newsletters (300×250 ad)
  • 20 placements in The Lead Live! webcast (website or custom slide)
  • Use it or lose it by December 31, 2026

Early Bird Pricing (Through January 15):

First 10 Businesses: $1,000/year ($100/month)

First 10 Nonprofits/Churches: $800/year ($90/month)

After January 15: Businesses $1,250/year • Nonprofits $1,000/year

Design Fees: $100 for newsletter ad • $125 for webcast ad

Limited to 20 businesses + 20 nonprofits total. When they’re gone, they’re gone.

Category Exclusive – Own Your Market

Dominate your category with exclusive placement across all our news platforms.

What You Get:

  • Placement in all 260 Monday-Friday news newsletters
  • 12 monthly webcast placements
  • Category exclusivity – no competitors allowed
  • One free ad design, $100 for additional designs
  • Exclusive access to IMPACT ads at discounted rate ($50/day vs $75)

Available News Categories:

  • HVAC
  • Legal
  • Accounting/Business Services
  • Financial Planning
  • Insurance
  • Plumbing
  • Electrical
  • Roofing
  • Landscaping/Lawn Care
  • Pest Control
  • General Contractor/Remodeling
  • Hair Salons/Barbershops
  • Med Spas/Aesthetics
  • Optometry
  • Dental
  • Women’s Health
  • Senior Living/Memory Care
  • Pet Services (Veterinary/Grooming/Boarding)
  • Auto Parts
  • Specialty Medical

Categories Already Sold: Real Estate • Auto Dealer/Repair • Banks/Credit Unions

Annual Investment: $4,500 (10-month contract – last 2 months free)

Events Newsletter Category Exclusive – Perfect for Restaurants & Venues

Reach readers when they’re actively planning where to eat and what to do.

What You Get:

  • Placement in all 105 Friday & Sunday events newsletters
  • 41% open rate to 4,000+ subscribers
  • Category exclusivity in events product
  • One free ad design, $100 for additional designs
  • IMPACT ads available at $50/day (category exclusive) or $75/day

Available Events Categories:

  • Fine Dining
  • Casual Dining
  • BBQ/Steakhouse
  • Mexican/Tex-Mex
  • Italian
  • Breakfast/Brunch/Cafes
  • Bars/Breweries/Wineries
  • Live Music Venues
  • Event Venues (Weddings/Private Events)
  • Entertainment (Bowling/Theater/Activities)
  • Boutique Retail/Gift Shops
  • Hotels/Lodging

Annual Investment: $1,500

Premium Add-Ons

IMPACT Ads (600×600 top-of-email placement): $50/day for category exclusive buyers • $75/day for everyone else

Breaking News Email Sponsorship: $1,500/year exclusive – your brand associated with critical information when news breaks

Quarterly Print Magazine

Our first print magazine commemorating the July 4 flood generated over $23,000 from 67+ local businesses. Now we’re expanding to quarterly editions reaching every corner of Kerr County.

2026 Publishing Schedule

  • Late March – Q1 Edition
  • July – Q2 Edition
  • October – Q3 Edition
  • December – Year-End Finale

Single Issue Advertising Rates

Ad SizeThrough Jan 31After Jan 31
Full Page$500$650
Half PageN/A$450
Quarter PageN/A$350
Inside Cover$600$800
Back Cover$800$1,000

Annual Print Packages (Save 15%)

PackageAnnual Price
4 Full Pages (one per issue)$2,200 (save $400)
4 Half Pages (one per issue)$1,530 (save $270)
4 Quarter Pages (one per issue)$1,190 (save $210)
4 Back Covers (one per issue)$3,400 (save $600)

Complete Media Bundles – Maximum Impact, Maximum Savings

Total Domination Package

Own your category across every Kerr County Lead platform.

  • News Category Exclusive: $4,500
  • Events Category Exclusive: $1,500
  • 4 Quarterly Full-Page Print Ads: $2,200

Bundle Price: $7,500 (save $700)

News + Print Package

  • News Category Exclusive: $4,500
  • 4 Quarterly Full-Page Print Ads: $2,200

Bundle Price: $6,000 (save $700)

Events + Print Package

  • Events Category Exclusive: $1,500
  • 4 Quarterly Full-Page Print Ads: $2,200

Bundle Price: $3,400 (save $300)

Base + Print Package

  • 20×20 News Plan: $1,000
  • 4 Quarterly Quarter-Page Print Ads: $1,190

Bundle Price: $2,000 (save $190)

Important Dates

January 15, 2026: Digital tier 1 pricing closes and prices increase

January 31, 2026: March magazine early-bird pricing ends

After January 15: Limited spots at increased pricing, first-come first-served

Reserve Your Spot Today

The Kerr County Lead connects you with engaged, active readers who trust our journalism and support local businesses. Don’t miss this opportunity to lock in early-bird pricing and secure category exclusivity before your competitors do.

Contact us today to reserve your advertising package.

The Kerr County Lead

Email: louis.amestoy@kerrcountylead.com

Web: kerrcountylead.com

Author

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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