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During this latest flood, that’s exactly what happened. The Lead produced 13 extra emails beyond our normal schedule, including Saturday and Sunday editions last week alone, to make sure this community had accurate information when it mattered most.
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During this latest flood, that’s exactly what happened. The Lead produced 13 extra emails beyond our normal schedule, including Saturday and Sunday editions last week alone, to make sure this community had accurate information when it mattered most.
Our social media efforts told the same story: more than 250 posts, live video from press conferences and government meetings, our weekday Lead Live broadcasts, hundreds of photos, and short-form content built to actually help people — not just generate clicks. That kind of sustained, on-the-ground coverage is matched only by regional media players with far larger teams and budgets than ours.
We believe what we do is an essential service. If you’ve relied on The Lead this month — for where to find help, what roads were closed, or what your local government was deciding — consider becoming a subscriber for $10 a month or $100 a year.
A note to our current subscribers: many of you went above and beyond this month, making additional contributions beyond your subscription to help sustain our reporting. Thank you. One of those contributions helped us upgrade the technology behind our newsgathering and reporting — the kind of investment that makes the next 13-extra-emails week possible. If you’re already a subscriber and in a position to give more, we’d be grateful for a contribution beyond your subscription to help us keep building.
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