Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.
Photo gallery: Arcadia Live’s St. Patrick’s Day
With The Reefs powering the music, the crowd came alive at Arcadia Live's St. Patrick's Day event on March 17, 2023.
Photo gallery: Hill Country Cluster of Dog Shows 2023
The first day of the Hill Country Cluster of Dog Shows got underway Wednesday at the Hill Country Youth Event Center. The event runs through…
Photo gallery: 2023 Hill Country Economic Summit
Business and political leaders from around the Hill Country gathered at Happy State Bank Expo Hall at Kerrville's Hill Country Youth Event Center to hear…