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Louis Amestoy

Growing up in Southern California, Louis Amestoy remained connected to Texas as the birthplace of his father and grandfather. Texas was always a presence in the family’s life. Amestoy’s great-grandparents settled in San Antonio, Texas, drawn by the city’s connections to Mexico and the region’s German communities. In 2019, Louis Amestoy saw an opportunity to make a home in Texas. After 30 years of working for corporate media chains, Louis Amestoy saw a chance to establish an independent voice in the Texas Hill Country. He launched The Lead to be that vehicle. With investment from Meta, Amestoy began independently publishing on Aug. 9, 2021. The Amestoys have called Kerrville home since 2019.

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Louis's Latest Articles

Photo gallery: Schreiner football makes its historic return

The Schreiner University football program made its historic return on Saturday night at Antler Stadium.

McMurry uses big plays to slip past Southwestern

Carson Roper and Jess Hoel combined for three touchdown passes and Jerome Malachi returned a kickoff 97 yards for a score as McMurry opened its season with a 36-26 win over Southwestern (Texas) on Saturday.

Gustavus Adolphus sweeps Schreiner volleyball behind big hitting night

The Mountaineers, playing their third match in five days in San Antonio, fell to 1-2 in non-conference play. Gustavus Adolphus improved to 1-2 after entering the match winless.

Schreiner women rally to tie Texas A&M-San Antonio 2-2

The two goals were Schreiner's first of the season and its most in a match since an Oct. 3, 2025, 4-2 win over LeTourneau.

Hardin-Simmons erupts in the second half for rout of Chapman, 44-24

Hardin-Simmons broke open a close game with five second-half touchdowns, including a 94-yard kickoff return by Dylan Hardin and two short touchdown runs from Ty Thompson, to beat Chapman 44-24 on Saturday.

Schreiner shut out 2-0 at LeTourneau, falls to 0-2

LeTourneau dominated the shot chart, outshooting Schreiner 16-4 overall and eight to two on shots on goal, and won the corner-kick battle 7-2.

Kerr County gas prices near record highs, far above last year’s rates

Statewide, regular gasoline is up from $2.77 a gallon a year ago — an increase of nearly 33%. Nationally, the trend looks similar. AAA's national average stood at $4.14 a gallon this week, up from $3.19 a gallon a year ago, a jump of about 30%.

Howard Payne dominates in season-opener rout of Pacific, 49-0

Bryce Still threw for 319 yards and three touchdowns and Blessing Ngene ran for 106 yards and a score as Howard Payne opened its season with a 49-0 rout of Pacific (Ore.) on Friday night.

Mary Hardin-Baylor opens with rout of Rowan on the road, 35-14

Carson Horton threw for 351 yards and four touchdowns, and BJ Stewart caught two of them for 176 yards, as No. 21 Mary Hardin-Baylor opened its season with a 35-14 win over Rowan on Friday night.

Schreiner brings football home for the first time since the 1950s, with a roster built from Texas

The Mountaineers open the season at 6 p.m. Saturday against Austin College at Antler Stadium, the first of five home dates this fall under a new agreement that lets Schreiner share Kerrville ISD's stadium with Tivy High School.